Harper-Archer Elementary School, part of Atlanta Public Schools, opened in August 2019. The school was created in order to consolidate two academically troubled schools on Atlanta’s west side. Atlanta Public Schools gave the Atlanta-Journal Constitution unprecedented access to the inner workings of its efforts to turn around this school. If the principal, staff and students at Harper-Archer are successful with their bold plans, the school will serve as a template for other urban schools struggling to meet basic standards.
I produced and edited the videos that ran with this series. I also created a visual social campaign. The campaign was comprised of an Instagram stories push, two teaser videos to help draw readers to the online story and a digital pages preview of the special section to draw readers to our print publication.